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{When Gretchen Christine Beauté first debuted, the creative branding efforts were pretty much nonexistent. The line was not "new" by any means -- it can be purchased without the "Gretchen" label for considerably less here and here. In the beginning, Gretchen's line had the exact same names as these private label cosmetics. The Gretchen brand eventually wised up and changed the names, but the colors and the descriptions are still the same. Notice the amazing similarities in Grechen's lipstick, "Re Bound" pictured on top which goes for $12.50 and Lady Burd's "Bridal Party" on the bottom which can be purchased for $4.45...}
image: Lady Burd Cosmetics |
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