As one of the "housewives" on
Bravo TV's Real Housewives of Orange County, Gretchen Rossi is cashing in on the lucrative franchise. Last spring, she put her name on a beauty line which is available
here on her website. In the video clip below, Gretchen promotes her namesake cosmetics and does a quick tutorial on how to achieve her trademark "swoop" bangs. Fast forward to 5:15 to get the scoop!
Click here for video
{When Gretchen Christine Beauté first debuted, the creative branding efforts were pretty much nonexistent. The line was not "new" by any means -- it can be purchased without the "Gretchen" label for considerably less
here and
here. In the beginning, Gretchen's line had the exact same names as these private label cosmetics. The Gretchen brand eventually wised up and changed the names, but the colors and the descriptions are still the same. Notice the amazing similarities in Grechen's lipstick, "Re Bound" pictured on top which goes for $12.50 and Lady Burd's "Bridal Party" on the bottom which can be purchased for $4.45...}
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image: Lady Burd Cosmetics |